Sherman’s Beauty Salon was founded in 1952 by Arlene Sherman and has resided at 522 E. 17th Street in Cheyenne, Wyoming since 1972. It is the oldest running salon in the state, gaining it much popularity and a vast variety of clients. Mainly, clients know it because it’s familiar to them; its clientele history consists of many mothers, grandmothers, fathers and grandfathers. First started in 1952 by Arlene, who was passionate about hair since her early childhood days, her daughter, Penny, joined the business in 1972 (when it relocated to its current location). Previously, Arlene held her business first at her home in Orchard Valley in Cheyenne, and then moved also to 1420 Logan Avenue, the second location.
Many know this as a homey, family-run business with reliable, high-quality service from hairstylists — who have spent quality time becoming acquainted with hair. It’s become a place that is always busy– a hub for the community to gather. Coffee is always offered, and donuts are offered on Fridays (as I was there to witness). In my witnessing, I also noticed that it’s true how clients truly have loved this salon for ages and continue to return– I was there while the oldest attending client was also present: Marion Barnes, who has been loyal to Sherman’s Beauty Salon for nearly fifty years.
Cally Turse, the granddaughter of Arlene and daughter of Penny, began casting her own essence into the salon a few years ago, with the introduction of the practice of henna art. Many people in the artistic and holistic community know Cally for her beautiful and intuitive henna designs– but also for massage. While Cally provides a variety services as a jack of all trades in the holistic arena, she says she focuses on a well-rounded whole body wellness throughout her practices (mainly massage). Her practices include: massage, reiki, henna, professional hula hooping and teaching it, and more recently, teaching yoga.
She gathers her innate massaging ability from the root practice of forming pottery as a teenager, which then evolved into a natural knack for massage: intuitively working through lumps and bumps with the hands. She became aware of how to naturally smooth these out, and so her interest in massage began. She was certified and licensed at age 19, and has been doing massage ever since– 16 years total. She says the range of most massage therapists’ careers is from 3- 5 years. There have been times she’s wanted to give up due to the bodily strain the intense muscle work causes, but her passion for it has continued, and she has grown to adopt a consistent movement practice- mostly through yoga practice—so this is a talent she wouldn’t want to give up. Cally is also a reiki master, and offers reiki through a full session or even entwining it into her massage work depending on a client’s needs or wants. She has been practicing reiki as a reiki master since 2013.
She has been a successful massage therapist throughout her entire journey, but only recently officially titled her business Infinite Ways LLC (June of 2017), and through it has officially offered all of her services ( see https://infinitewaysllc.squarespace.com). This includes her span of skills and offerings : massage, reiki, henna and hooping, and yoga. Her website offers the option of booking massage and reiki sessions, small gatherings of in-person yoga sessions, and finally, henna sessions. Currently she’s not offering hooping lessons, and this, she says, is because “everything changes”, like the needs of herself and her community. She loves connecting with the Cheyenne community and believes that Sherman’s Beauty Salon is one of the paramount landmarks of the Rainsford District, which she has called home throughout her whole life. The salon is close to her heart, as her grandmother’s legacy now lives through Penny Sherman, Cally, her husband Rob, and their two daughters.
So, it is an exciting honor to announce that Infinite Ways has now joined the Sherman Beauty Salon space, featuring an extravagant new remodeling of the space with a massage/ reiki room at the back. The walls are painted sky blue and light pours through the window at the back of the room. In my initial visit, a spiderplant hangs above the mirror. A sink is included, good for optimal sanitization. The room is entirely special with a beautiful rug like an abstract colorful painting, unique furniture, and a heavenly vibe.
The founders of this amazing space, Cally and her husband Rob Turse, worked hard but fast to make it the perfectly unexpected addition to the traditional salon. Cally is now excited to offer what she does best in a more suitable atmosphere: helping people in the community cultivate life energy and move through the ebbs and flows of life with more ease and grace. Experience this lovely atmosphere by contacting Cally through her website listed above, or booking a session from the site ( infinitewaysllc.squarespace.com ). To book a session for any of the salon services, contact Sherman’s Beauty Salon at 307-638-9348.
~Camille M. Garcia